Have you thought about what you should not do in a webinar?
This sharing, I’m going to share with you 8 thing to avoid in a webinar; I’ve only recently begun my journey with webinars and I just want to share how to avoid crashing and burning.
An Unclear Topic
Too broad of a topic can be dangerous, the risk that this might draw in the wrong type of viewers, or that ones that you don’t want, or that the webinars message might not be apparent.
Consider your objectives and the target audience you want to reach before the webinar. This frequently provides a solid starting point for defining the title.
For instance, you want to draw in new investors, the phrase “a webinar about investment” might be a bit too broad, suggest something like “five steps to start your investment Journey” instead. Check out my previous post how to select the best webinar topic.
It’s a good idea to identify the intended audience in the title, so that the readers can determine its attempt right away.
Not Enough Interaction
It would be better to film a video if all you wanted to do was communicate, a webinar has the advantage of allowing for audience participation, people also want to take part in the webinar, a poll question at the starter webinar is also a good method to include everyone in the story right away.
Naturally in webinar, you can ask the experts the questions at any time throughout the session by using the live chat feature, if you don’t get questions directly from the audience right away, always have a few questions ready to ask at the start of the conversation.
Webinar Too Long
Always at here to the start and end times specified for the webinar while planning it, participants will more than likely leave if the process goes on for too long, it would be unfortunate if they missed the crucial, helpful and most important part, the call to action or survey at the end.
A webinar involves a lot of interaction with the participants besides simply disseminating information, it is recommended to dedicate at least 45 minutes to material during an hour-long webinar, and 15 minutes for participant engagement.
Don’t Be Unprepared
You don’t have any prior experience speaking in front of a camera or leading a webinar? Make sure you’ve done your homework and are ready.
Make sure that the narratives are well related, and that everyone considers the interaction during the webinar, if you’re doing the webinar with different speakers.
Cut The Sales Talk
I know for myself that people will leave if it becomes too salesy, if people didn’t have empathy for your brand, well they simply wouldn’t be watching the webinar right now would they?
Participant are looking for accurate information and that’s where you’ve got to be, if it’s not too forceful it will work way better, nevertheless it’s advised to include a call to action at the conclusion of the webinar, because people want to interact with you if they are interested, the call to action should be somewhat humorous.
For instance, “Is this important to you?” or “Do you want to learn more?” or “This link now allows you to schedule a free introductory call”, maintain your sympathy throughout.
Too Little Promotion
The announcement was once published in a newsletter, that is simply insufficient, almost typically it takes numerous exposures for a message to sink in, send the initial invitation at least two weeks prior to webinar, and then do more reminders in the days leading up to it.
In my opinion, it works very well to send the final reminder on the day of the webinar, or at least the day before.
Dress Your Self Accordingly
Your look should suit who you are. It should not be an act, so if you always wear jeans, just do it in the studio. You’ll be much more recognizable to potential clients.
Choose Your timing
Is your webinar during an important football game? Easter Monday? Or as your target audience at an important conference?
Time it better, check all calendars for any possible overlap, it’ll definitely prevent any disappointment, there’s always a possibility to watch the webinar afterwards, but of course nothing beats the live experience.
Do you think you’ll utilize these points during your next webinar?
It’s quite easy to fall into the trap of continuing a bad habit, so make your webinars pop and be the talk of the community for days or even weeks to follow.
If you looking for the webinar tool, check out my previous blog post: I am using LiveWebinar.