May 26, 2024


Passion For Business

Brands jump onto the A2 cow ghee bandwagon

Exhausted of being troubled with allergic rhinitis since childhood, Girija Kumar made a decision to consider A2 cow ghee (ghee created entirely from the milk of desi cows) alternatively of refined oil to cook dinner her each day meals, on the suggestions of an Ayurvedic practitioner. Two a long time later on, she is free of charge of her sneezing bouts, runny nose, pink itchy watery eyes and swelling around the eyes.

Girija then went on to get a few desi ‘Swarna Kapila’ cows and two ‘Gir’ cows which are raised in her farm on the outskirts of Bengaluru to be certain a each day offer of A2 cow milk and ghee for her loved ones.

“Antihistamine medications just present temporary relief. My immune method received a major raise with the each day intake of A2 cow ghee and milk. My husband and youngsters do not fall unwell each and every other thirty day period any more” she explained to BusinessLine.

Ghee is a $500-million field in India. Whilst there is no facts available on the sector size for A2 cow ghee, which is a sub-classification, field professionals peg it at approximately ₹200 crore at existing. Kapiva, Vedic, Farm Naturelle, Nandini Dairy Farm, GirOrganic, Divya Kamdhenu and Mr Dairy are some of the lots of brand names that have jumped on to the A2 cow ghee bandwagon. Their ghee is priced ₹1,two hundred-1,600 for 500 ml.

Catering to the requires of men and women like Girija and lots of many others who are picking out natural, organic and natural foodstuff for their remarkable dietary and wellness rewards, Gaia, a well being and wellness model, has also joined the A2 cow ghee. Derived from A2 milk of indigenous Indian cow breeds ‘Sahiwal’ and ‘Rathi’, the corporation suggests the ghee is churned employing common practices. Gaia A2 Cow Ghee is priced at ₹1,a hundred for 500 ml and ₹2,050 for 1 litre and is available in 1,two hundred premium retail outlets throughout twenty five States and will be available soon on Amazon and Flipkart.

“Being in India, you just cannot do without ghee, which is a component of our staple diet. The at any time-growing desire and the aggressive pressures on selling prices in this merchandise classification final result in the adoption of unethical practices and for that reason compromised high quality. So, the pack of ghee that reaches your kitchen does not give the rewards for which the purchase has been created in the to start with spot. A2 cow ghee addresses all these issues, providing excellent well being. People observing particular eating plans like keto can happily take in it without sensation responsible. It is great for well being-acutely aware operating gurus as nicely as household-makers who need to have to supplement the dietary gaps in their each day diet” said Dolly Kumar, founder and Director at Cosmic Nutracos Options, the mother or father corporation of Gaia.

Shrey Badhani, co-founder of Kapiva, a modern day Ayurvedic nourishment model which presents A2 desi Cow Ghee from ‘Gir’ and ‘Tharparkar cows’ at ₹1,500 for 500 ml, suggests rising interest in A2 cow ghee fuelled by purchaser discovery on-line of its well being rewards, began to exhibit up from early 2017.

To cater to the burgeoning desire of discerning buyers for nutritious solutions, Kapiva released A2 desi cow Ghee in 2018. “Demand for our A2 cow Ghee has developed above 5x in the last eighteen months,” he said.