September 22, 2023


Passion For Business

BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

In the open up letter, the far more than sixty ex-staffers referred to allegations designed against BrewDog on Instagram accounts and said they were hoping to “clarify why so numerous allegations have come to light”.

They claimed that workers have been topic to harassment, assault and handled “like objects” .

They said: “By placing personalities at the centre of your messaging, you have inflated egos and fostered a tradition inside of craft beer that deifies founders, and offers body weight to sexist and misogynistic brewers who claim to be standing up for totally free speech.

“You have grow to be a lightning rod for some of the worst attitudes current on both equally the world wide web, and in actual lifetime.”

Scottish brewer BrewDog has won legions of lovers with its tongue-in-cheek internet marketing campaigns, which included launching an ‘ALD’ IPA after Aldi launched a related merchandise to the brewer’s common Punk IPA. 

Nevertheless some of its internet marketing stunts have come underneath fireplace. The launch of a satirical “Beer for Girls” for Worldwide Women’s Day in 2018 sparked a backlash with critics contacting it “patronising”.

The former staff also claimed that Brewdog experienced failed to adhere to through on a range of its prepared campaigns, which includes sending a situation of its so-identified as ‘protest’ beer to the Kremlin to mock Russia’s law banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and said the emphasis of the enterprise was “not on contradicting or contesting the information of that letter, but to hear, find out and act”.

He said: “Most of all, right now, we are sorry. It’s difficult to listen to those responses, but it ought to have been more difficult to say them. We recognize that and we will endeavour to honour that effort and hard work and bravery with the actual transform it warrants.

“We aren’t likely to make excuses, we’re likely to choose action. From our commitment to sustainability to our passion for beer, BrewDog has often been outlined by taking obligation and regularly improving upon. This is no exception.”