June 21, 2024


Passion For Business

Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

The retailer has extra than doubled its on the net business enterprise all through the pandemic adhering to a boom in laptop revenue as extra individuals perform from property.

Alex Baldock, main govt, stated: “We want the client to affiliate Currys with every thing to do with technological know-how.”

The Currys name will appear on extra than three hundred web sites, 13,000 employees uniforms and extra than three hundred delivery vans following the rebrand is done.

Dixons Carphone will also adjust its name to Currys plc on the London inventory current market following its annual shareholder assembly in September.

Henry Curry established Curry Cycle, a bicycle-creating business enterprise, in Leicester in 1884 and later branched into gramophones, toys and radios. It was renamed Currys and floated on the inventory current market in 1927. A ten years later, Charles Kalms opened the to start with Dixons images studio in Southend. The two merged in 1984 after Currys was acquired by Dixons Retail.

The go arrives following Reckitt Benckiser rebranded as Reckitt in March and Standard Daily life Aberdeen changed its name to Abrdn previous thirty day period.