Netflix keeps adding subscribers as Squid Game becomes its biggest hit

The slower start to the calendar year signifies it is nonetheless on keep track of to incorporate just over 18m subscribers this calendar year, the worst general performance because 2016. 

Nevertheless, traders appeared cheered by the most up-to-date figures, with shares rising practically 4pc in immediately after-several hours investing.

It was not just Squid Recreation which drew subscribers in the most up-to-date quarter, and new collection of strike reveals Intercourse Training and La Casa de Papel also served draw in audiences back to the streaming website.

Netflix reported it would be modifying how it recorded how individuals had been viewing its reveals, and would in its place start reporting several hours seen fairly than the whole quantity of accounts which viewed a exhibit.

It reported this “matches how outdoors companies measure Television viewing and provides proper credit score to rewatching”.

The streaming website disclosed that the latest outage at Facebook previously this thirty day period prompted a 14pc spike in engagement. 

“We contend with a staggeringly big established of pursuits for consumers’ time and attention like viewing linear Television, reading through a reserve, searching TikTok, or playing Fortnite, to identify just a couple of.”