April 20, 2024


Passion For Business

Ready-to-use coconut sans grating and grinding

Kerala Agriculture Minister VS Sunil Kumar has formally introduced ‘Coconut Paste’, a initially-of-its-sort products in the country beneath the brand name identify MM Originals.

He stated this exceptional initiative offers price added products and solutions of coconut with zero preservative or additives, for people. Substantial marketing and advertising of coconuts from Kerala in India and the intercontinental sector will advantage the farmers from this region and assist them accomplish outstanding financial gain and price.

Coconut paste to incorporate zest to South Indian dishes to hit the sector

Created by Mezhukkattil Mills, the products is the consequence of decades of financial investment in R&D, to make coconut utilization in meals universal and accessible to all. In this practical sort, coconut is preserved with patented technologies, stated Ubais Ali, Govt Director, Mezhukkattil Mills.

With this launch, the organization, with forty decades of working experience in the coconut market, is stepping into the B2C segment right after efficiently catering to about 22 world brand names in the B2B segment.

Inconvenience-free use

The ready-to-use Coconut Paste opens up countless opportunities of like coconut in the diet program in the most practical and problem-free manner, according to the organization.

The products saves time for home-makers while also decreasing chores such as grating and grinding and can be employed in the roasted sort in recipes, he stated.

The organization has introduced two variants — plain and roasted coconut paste, with a shelf everyday living of up to twelve months. The products and solutions are readily available on e-commerce platforms such as Amazon, Flipkart and all main retail marketplaces.