Third Covid-19 wave: Consumers prioritise purchasing only bare essentials

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The third wave of the pandemic impacted consumption of speedy-moving buyer goods (FMCG). Bizom data notes that even though other categories’ use took a hit, commodity (edible oil, rice, wheat flour) intake remained significant as people concentrated on essentials.

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“Over the last yr, we have viewed an uptick in packaged meals consumption pushed by elevated out of property intake ensuing from improved travel and enabled by large vaccination fees throughout the place,” Akshay D’Souza, main of growth & insights at Bizom mentioned.

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House-treatment income have been trending lessen for the last few months as the large obsession on wellness and hygiene proceeds to taper down, he extra.

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