May 26, 2024


Passion For Business

Tirur betel leaves growers seek Centre’s support to promote it overseas

Tirur betel leaf farmers have approached the Centre with a request to acquire some initiatives to permit further more price-addition for the GI-tagged Tirur Vettila in watch of its medicinal homes.

This would open up up new possibilities for the product or service in overseas marketplaces, Tirur Betel Leaf Producers Modern society has claimed.

To leverage the benefit of the GI tag, the Modern society has urged the govt to incorporate the commodity in the trade marketing strategies organised by the ministries involved in equally domestic and international fora.

In a memorandum submitted to S Jaishankar, Union Exterior Affairs Minister, Beerankutty Melethil, Secretary, Tirur Betel Leaf Producers Modern society, also urged the Centre to reinstate exports of Tirur vettila and advertise its high-quality and uniqueness under the Ministry through its various schemes, mechanisms and the government’s mission abroad.

Tirur vettila is made in Tirur in Kerala’s Malappuram district on 266 hectares and is special for its significantly significant information of whole chlorophyl and protein in refreshing leaves. Eugenol is the important vital oil in Tirur vettila contributing to its pungency and its shelf time period is better as opposed to other betel leaves.

As researchers certify, the antioxidant property is more in Tirur vettila incorporating to its medicinal homes. This betel leaf is more pungent than any other cultivars, Melethil claimed.

Since Tirur vettila is of good medicinal price, the culture asked for the Minister to problem immediate course to nationwide agricultural institutes to perform study on medicinal homes in get to upscale its use in ayurveda. The govt ought to incorporate the product or service in farm tourism and Ayush initiatives and advertise its use in the generation of ayurvedic medicines.

The lockdown past year experienced compelled farmers to abandon the harvest in June and July. However, the starting up of coach solutions experienced assisted to get better some demand from customers in North Indian marketplaces on a reduce note.