March 29, 2024

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Vinyl grows faster than streaming as millennials embrace the record player

Product sales of vinyl data and cassettes grew speedier than streaming past calendar year as a digital music growth slowed substantially.

Vinyl revenue rose by 11pc in 2021, according to the British Phonographic Association – a bigger increase than the 5.7pc increase in the tracks streamed – though desire for cassettes was up by 19pc.

The growth in streaming was noticeably reduced than the 22pc increase it experienced clocked up a calendar year previously in a signal that the market could be achieving saturation position. The medium carries on to dwarf all rivals in conditions of all round dimensions, with 147bn tracks listened to.

Overall music use in the United kingdom amplified for a seventh calendar year managing with a increase of two.5pc.

Vinyl’s comeback – believed to be driven in big section by millennials embracing a more analogue seem expertise – was driven, properly, by Abba’s Voyage, the Swedish group’s 1st album of new substance in 40 decades. Adele’s thirty was also well known. Meanwhile cassettes had been driven by youthful audiences, with popstar Olivia Rodrigo and rapper Dave foremost revenue.

Product sales of vinyl data are at a a few 10 years superior, hitting 5.3m, and make up a quarter of all actual physical purchases.


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